Primus Rewe Group ^new^ < 2024-2026 >

: Corporate and managerial staff can search for and book advanced leadership seminars—such as the REWE LEAD 4.0 program—directly through the internal system.

Primus focuses on leveraging the collective buying power of REWE Group's diverse brands—including , PENNY , and toom Baumarkt —to optimize costs and streamline supply chains. Its primary responsibilities include:

One of the largest retail and tourism cooperatives in Europe, the , employs hundreds of thousands of people across multiple countries. Behind a corporate empire of this scale—encompassing household names like REWE supermarkets, PENNY discount stores, and DER Touristik—lies a heavy demand for robust internal systems and digital infrastructure.

The retail landscape requires rapid employee adaptation due to shifting food regulations, supply chain protocols, and cashier technology. is the specialized digital learning platform tailored to meet these continuous education demands. primus rewe group

The group’s genius lies in balancing opposing forces. It balances the raw power of a corporate giant with the grassroots autonomy of independent retailers. It balances massive physical expansion and store rollouts with strategic divestments. And it balances high-tech innovation with deep-rooted cooperative values. At the heart of this balance is the platform—a digital tool that ensures that as the group grows larger, it does not lose sight of its most important asset: the people who make it run. For REWE Group, being "Primus" is not about being the biggest, but about being the best at empowering the communities that make its global network possible.

The group's cooperative strength translated into unprecedented financial performance in 2025. Despite what the company described as a "very challenging" economic environment marked by geopolitical uncertainty and cautious consumer spending, REWE Group surpassed the €100 billion revenue threshold for the first time in its nearly century-long history. Total sales reached €100.4 billion, representing a 4% year-on-year increase. This milestone underscores the trust that millions of customers across Europe place in the group's diverse portfolio.

: The system works alongside heavy-duty IT infrastructure, often requiring SAP ABAP specialists to maintain and develop backend software applications. Strategic Impact for REWE Group two-tier cooperative : Corporate and managerial staff can search for

A proprietary learning management system (LMS) designed for employee onboarding, compliance testing, and continuing education.

Employees register their smartphones once through an internal device manager. Once activated, logging into PRIMUS applications simply requires scanning an on-screen barcode or authenticating via a biometric fingerprint or a Near Field Communication (NFC) employee chip. This technical design prevents external phishing attempts and ensures data security from any location. Strategic Impact on the Retail Workforce

Product assortment & quality

As one of Europe's leading retail and tourism conglomerates—spanning massive corporate banners like REWE, PENNY, toom Baumarkt, and the DERTOUR Group—the REWE Group utilizes the PRIMUS platform to streamline its entire workforce administration, employee training initiatives, and operational self-assessments.

Breaking down massive, slow-moving software into small, independent services that communicate via APIs. If the pricing system needs an update, it can be deployed without disrupting the checkout or inventory systems.