The core target shifted from mass family audiences to Gen Z and Millennial viewers who prioritized individualistic, progressive themes over melodramatic tropes.
Series focused on the post-marriage phase, showing that maintaining love amidst financial stress, career ambitions, and routine is the actual target.
praised the films for:
and "regional aesthetics" rather than just technical explicitness. 3. Market Impact and Consumption Behavior
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Audiences targeted by creators in 2021 rejected toxic tropes and flawless fairy tales. They demanded characters with relatable flaws, psychological depth, and modern relationship anxieties.
Young audiences heavily engaged with this content during the late-night hours of 9 PM to 12 AM ResearchGate 2. Transition from "Softcore" to OTT Masala The core target shifted from mass family audiences
Targeting audiences who appreciate sweet, traditional-meets-modern aesthetics, this film tackled the trials of a newlywed couple managing a long-distance marriage and corporate pressures. It blended traditional setup with contemporary marital issues. The Big Screen and High-Stakes Romance