Moving beyond traditional romance and action, Clean Slate Filmz has explored psychological thrillers, supernatural horror, and stark realism.

In the golden era of streaming wars and content saturation, Bollywood celebrities launching production houses is not new. However, very few have managed to pivot from being just a face on the poster to a formidable force behind the camera. Enter and her brainchild, 44 Entertainment .

While many actors venture into production later in their careers as a vanity project, Sharma co-founded Clean Slate Filmz at the age of 25 with her brother, Karnesh Ssharma. This move was a deliberate, systemic intervention into the kinds of stories the Indian entertainment industry was telling.

Some of her notable works include:

Launching risky, genre-bending projects like NH10 , which challenged the traditional formulaic approach of Indian cinema.

Proving her dramatic depth in films like NH10 , Udta Punjab , and Pari , breaking away from standard romantic tropes.

Sharma was among the earliest mainstream Bollywood insiders to recognize the disruptive potential of Over-The-Top (OTT) digital platforms. Clean Slate Filmz produced groundbreaking streaming content that set new standards for Indian digital media:

Journalists and critics often note the "44 Entertainment Signature":

More recently, the number has resurged in headlines, albeit for a different context. As Anushka Sharma embraces her late thirties, media publications have begun projecting forward, analyzing her career longevity. A search for "Anushka Sharma 44" often pulls up comparisons with other stars like Anushka Shetty (who turned 44), highlighting how the industry benchmarks success and legacy against age milestones. For Sharma, the number now symbolizes a transition from romantic heroine to a mogul of meaningful content.

By consistently choosing "difficult" stories—be it the caste war of Paatal Lok or the ghostly feminism of Bulbbul —Anushka Sharma has shifted the goalposts. She has shown that the future of popular media does not belong to the loudest star, but to the boldest storyteller.

The presence of as the face of 44 Entertainment creates a unique dynamic in popular media. Unlike other production houses where the star is merely an investor, Anushka is the creative ideator.