Unlike mainstream marketing advice that demands long periods of "value nurturing" before asking for a sale, this system pitches an offer every single day. The content itself provides the entertainment value, making the pitch feel like a natural next step rather than an unwanted disruption. World-Building and Positioning
Ben Settle’s "Email Players" is a high-ticket, offline monthly newsletter widely considered a staple in direct-response marketing. While the core subscription costs , Settle often bundles early legacy content or specific training for new subscribers. The "Email Players" Experience
subscription or special bundle, you often receive additional perks: Email Support
A new tactic for iOS 18’s mail privacy features. You can no longer rely on open rates; you must rely on reply rates. ben settle email players 1 15 new
The system relies on a contrarian premise: . Instead of sending boring corporate updates or generic, value-packed PDF guides, emails are treated like a daily talk radio show.
: Ben Settle is famous for his "brutal honesty" and "aggressive marketing" stance. He offers no refunds on subscriptions, filtering for "aggressive marketers" rather than "goo-roo fanboys". Core Philosophies: Why Settle's Style Works
The first 5-7 days are critical. This is the "Honeymoon Phase." They just fell in love with your idea. You need to solidify that relationship immediately. Unlike mainstream marketing advice that demands long periods
The "Email Players 1-15 New" guide is a compilation of Ben Settle's insights and strategies on email marketing, specifically designed for new players in the industry. The guide covers the essential concepts, tactics, and strategies that new email marketers need to know to succeed in the industry.
: Sending emails every single day to remain top-of-mind and filter out passive or unengaged subscribers.
: Access to over 40 hours of content via a dedicated mobile app. Core Principles of the "Email Player" Way While the core subscription costs , Settle often
Ben Settle's is an offline, print newsletter focused on direct response email marketing and copywriting. The first 15 issues (approximately the first year and a quarter of publication) established the "Settle-esque" style of edutainment , which combines teaching with high-impact personality. Core Philosophy of Early Issues
As shown in a YouTube video, consistency in emailing can grow your brand even with a small list.